Overview
- Analysis Group reviewed roughly 21,000 products enrolled from March to September 2024 and found prices stayed the same or rose for about 90–91% of items, with cuts on around 9% averaging about 2.5%.
- Developers saved an estimated €20.1 million in commissions in the three months after adopting Apple’s alternative terms, reflecting typical commission reductions of about 10 percentage points.
- More than 86% of the reported commission savings went to developers based outside the European Union.
- The study tracked App Store prices in three‑month before/after windows and did not measure web or third‑party marketplace pricing, a limitation noted by commentators.
- Apple is using the report to argue the Digital Markets Act has not produced consumer price benefits and to bolster its ongoing legal and regulatory challenges in the EU.