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Apple Appoints Vision Pro Creator to Overhaul Siri Leadership

Mike Rockwell now leads Siri development as Apple addresses AI delays and criticism, while John Giannandrea shifts focus to other AI projects.

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Apple iPhone 16 Pro Max Review
Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo
The new head of Siri development has one job: make it stink less.

Overview

  • Mike Rockwell, former Vision Pro lead, has been reassigned to head Siri development, reporting to Craig Federighi.
  • John Giannandrea, previously overseeing Siri, will remain at Apple to focus on other AI research and development projects.
  • The leadership change follows delays in delivering promised AI-enhanced Siri features, which have led to public backlash and a lawsuit for false advertising.
  • Apple's annual Top 100 executive meeting highlighted the urgency of addressing AI challenges, prompting this restructuring.
  • Paul Meade takes over leadership of the Vision Pro team as Apple shifts resources to prioritize Siri and AI advancements.