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Apple Appoints Vision Pro Creator to Lead Siri Overhaul

Mike Rockwell replaces John Giannandrea to address delays in Siri's AI upgrades as Apple seeks to regain its competitive edge in artificial intelligence.

  • Mike Rockwell, previously head of the Vision Products Group, will now lead Siri development, reporting directly to software chief Craig Federighi.
  • John Giannandrea, Apple's AI chief, will focus exclusively on AI research after being removed from Siri's oversight due to delays in product development.
  • The leadership change follows Apple's struggles to roll out advanced Siri features previewed at WWDC 2024 and criticism for lagging behind competitors in AI innovation.
  • Two senior managers from Rockwell's Vision Pro team, Kim Vorrath and Aimee Nugent, have been reassigned to support the Siri team.
  • Paul Meade, a hardware engineer for Vision Pro, will take over leadership of the Vision Products Group as Apple reallocates resources to boost Siri's capabilities.
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