Apple Appoints Veteran Kim Vorrath to Overhaul Siri and AI Efforts

The move signals Apple's prioritization of artificial intelligence as it works to revamp Siri and improve its AI models.

Kim Vorrath, a 37-year Apple veteran known for managing challenging projects, has been reassigned to the AI and machine learning division as a deputy to AI chief John Giannandrea.
Apple's AI priorities for 2025 include revamping Siri's core infrastructure and improving its in-house AI models, according to an internal memo.
Upcoming updates, such as the iOS 18.4 beta, are expected to bring significant Siri improvements, including better contextual awareness and expanded functionality across apps.
The company has paused its AI-powered news notification summaries in iOS 18.3 following criticism over accuracy issues, highlighting ongoing challenges in its AI initiatives.
This leadership change reflects Apple's effort to close the gap with AI leaders like OpenAI and Google, as Siri continues to lag behind competitors in functionality and innovation.