Overview
- The European Commission imposed the fine in April for Apple’s anti-steering rules that barred developers from directing users to external deals or payment methods.
- To avoid further daily penalties during its appeal, Apple rolled out late-June changes allowing EU developers to link to external offers and accept alternate in-app payment options.
- Apple revamped its EU App Store fee model to include a Core Technology Commission, an initial acquisition fee and tiered service levels capped at 20 percent by January 2026.
- In its July 7 appeal, Apple contends the European Commission exceeded its legal authority by micromanaging App Store operations in ways that confuse developers and harm users.
- The EU General Court will review Apple’s appeal while regulators assess whether the company’s policy revisions fully comply with DMA requirements.