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Apple Appeals €500 Million EU Fine Over App Store Steering Rules

Apple says regulators overstepped under the Digital Markets Act by dictating App Store operations, prompting its court appeal.

An Apple logo is seen at the entrance of an Apple Store in downtown Brussels, Belgium March 10, 2016.   REUTERS/Yves Herman/ File Photo
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The European Commission in April slapped Apple with the fine for preventing developers from steering customers outside its App Store to access cheaper deals in breach of the bloc's digital competition rules
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Overview

  • The European Commission imposed the fine in April for Apple’s anti-steering rules that barred developers from directing users to external deals or payment methods.
  • To avoid further daily penalties during its appeal, Apple rolled out late-June changes allowing EU developers to link to external offers and accept alternate in-app payment options.
  • Apple revamped its EU App Store fee model to include a Core Technology Commission, an initial acquisition fee and tiered service levels capped at 20 percent by January 2026.
  • In its July 7 appeal, Apple contends the European Commission exceeded its legal authority by micromanaging App Store operations in ways that confuse developers and harm users.
  • The EU General Court will review Apple’s appeal while regulators assess whether the company’s policy revisions fully comply with DMA requirements.