Overview

• Physical goods and services drove over $1 trillion in App Store sales in 2024, propelled by online grocery, food delivery and ride-hailing apps.
• Digital goods and services generated $131 billion in billings and in-app advertising added $150 billion.
• Apple highlighted that 90% of the $1.3 trillion in transactions did not involve paying App Store commissions.
• Global developer billings and sales have more than doubled since 2019, with the U.S., China and Europe each experiencing over twofold growth and the platform drawing 813 million weekly users.
• Apple faces ongoing antitrust lawsuits and new regulatory mandates in regions such as South Korea, the EU and Japan requiring alternative payment methods and disclosure of fees.