Apple Apologizes for Controversial 'Crush!' iPad Ad Amid Backlash
The ad, intended to showcase the iPad Pro's capabilities, sparked widespread criticism for its portrayal of destroying creative tools, raising concerns about technology's impact on creativity.
- Apple's 'Crush!' ad for the new iPad Pro, showing items like musical instruments being crushed, was meant to symbolize the compression of creative potential into a digital device.
- Critics, including British actor Hugh Grant, lambasted the ad for its negative imagery, equating it to a loss of human creativity due to technological overreach.
- Following intense social media backlash and over a million YouTube views, Apple issued an apology, stating the ad failed to appropriately celebrate creative expression.
- The controversy highlights broader societal fears about AI and technology's role in diminishing human artistry and creativity.
- Apple confirmed it will not broadcast the controversial ad on television but will maintain its presence on digital platforms.
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