Overview

• Economic Times reporting says the notices were issued earlier this year after Xiaomi’s March–April promotions compared its phones and TVs with Apple and Samsung products.
• Examples cited include a full-page April Fools’ ad questioning the iPhone 16 Pro Max camera versus Xiaomi’s 15 Ultra and another calling Apple’s camera “cute.”
• Comparative ads are allowed in India, but the notices contend Xiaomi’s tone crossed into disparagement that could harm premium brand value.
• IDC data cited in the coverage shows Apple and Samsung control roughly 95% of India’s premium smartphone segment, with Xiaomi under 1%.
• Media outlets report no public statements or court filings from the companies, though Apple’s recent shipment growth and broader India expansion underscore the stakes.