Overview

• Reports from Indian business media say Apple and Samsung have issued legal notices urging Xiaomi to halt advertisements they consider disparaging.
• Xiaomi’s campaign included full-page print pieces and social posts that mocked the iPhone 16 Pro Max’s cameras and pricing and took aim at Samsung’s premium models.
• Indian norms allow comparative advertising when claims are factual and fair, and industry experts say Xiaomi’s tone may have crossed that threshold.
• The companies did not comment to reporters, public court filings have not surfaced, and any push for compensation would likely take time if the dispute escalates.
• Xiaomi also compared its QLED TVs to Samsung’s LED sets as it targets higher-end buyers in India, a segment largely controlled by Apple and Samsung.