Apple and Paramount in Early Talks to Bundle Streaming Services

Potential Deal Aims to Stabilize Subscriber Churn and Boost Share Prices

Apple and Paramount are in early discussions to create a bundle of their streaming services, Apple TV+ and Paramount+, which would be offered at a discounted price.
Both companies have been struggling with high churn rates, with more than 7% of their subscribers cancelling each month, higher than the industry average.
The potential bundle is seen as a way to retain audiences and build sustainable businesses in a highly competitive sector.
Shares of both companies rose following the news, with Paramount Global up almost 10% and Apple up 1.29%.
The talks are still in their early stages and it remains unclear what the final offering would look like.