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Apple and Meta Push Boundaries in Smart Glasses Race

Meta tests facial recognition and always-on AI features, while Apple advances custom chip development for future smart glasses.

Privacy is out, surveillance tech is in.
A stylish person wearing a pair of black Wayfarer Ray-Ban smart glasses in front of a green background
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View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo

Overview

  • Meta is internally testing facial recognition and always-on AI for its smart glasses, raising privacy and indicator-light concerns.
  • The facial recognition feature would allow wearers to identify people by name, but bystanders cannot opt out of being scanned.
  • Apple is developing a custom low-power chip for its smart glasses, based on Apple Watch silicon, with mass production targeted for 2026–2027.
  • Apple’s smart glasses lineup will reportedly include non-AR glasses similar to Meta’s Ray-Bans and AR-enabled glasses, both expected within two years.
  • Meta faces challenges with battery life, as current prototypes running live AI modes last only 30 minutes, while future models aim for hours of use.