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Apple and Meta Advance Rival Smart Glasses Projects

Apple develops chips for non-AR smart glasses targeting 2027, while Meta plans facial recognition for next-gen Ray-Bans.

Privacy is out, surveillance tech is in.
A stylish person wearing a pair of black Wayfarer Ray-Ban smart glasses in front of a green background
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View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo

Overview

  • Apple's silicon team is finalizing a power-efficient chip for smart glasses, based on Apple Watch processors, with mass production expected by late 2026 or early 2027.
  • The planned Apple glasses, codenamed N401, will compete with Meta's Ray-Ban AI glasses, offering features like cameras, microphones, and AI-driven functionality.
  • Meta is reportedly working on 'super sensing' facial recognition for its next-generation Ray-Ban AI glasses, sparking privacy concerns over bystander consent.
  • Meta is also exploring integrating facial recognition into other wearables, such as AI-equipped earphones, as it expands its ecosystem of smart devices.
  • Both companies aim to integrate smart glasses into broader AI ecosystems, leveraging cloud services, smartphone connectivity, and complementary wearables.