Overview
- Sales begin November 14 online in select markets and in person only at ten flagship Apple Stores, including SoHo in New York, Regent Street in London, and Ginza in Tokyo.
- Pricing is set at $149.95 for the short‑strap version and $229.95 for the long‑strap crossbody version.
- Availability covers the United States, United Kingdom, France, Italy, Japan, Greater China, Singapore, and South Korea.
- The ribbed, stretchable pocket fully encloses an iPhone, expands for small items, and lets users peek at the display when the textile is stretched.
- Two lengths are offered with distinct colorways: eight options for the short strap (including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black) and three for the long strap (sapphire, cinnamon, black), as online reaction focuses on the high price and limited practicality.