Overview
- Sales begin Friday, November 14 on apple.com in the U.S., UK, France, Greater China, Italy, Japan, Singapore, and South Korea, with in‑store availability limited to ten flagship Apple Stores worldwide.
- Two versions are offered: a short strap in eight colors and a long strap in three, priced at $149.95 and $229.95 in the U.S., respectively.
- The ribbed 3D‑knitted sleeve fully encloses any iPhone, expands to hold small essentials, and lets users peek at the display when the textile is stretched.
- Developed jointly by Miyake Design Studio and Apple’s design team and crafted in Japan, the iPhone Pocket is positioned as a limited‑edition fashion object.
- Early coverage highlights iPod Socks comparisons and questions about price and security, alongside praise for the design‑led, wearable approach.