Overview
- The iPhone Pocket uses a ribbed, 3D‑knitted open structure that fully encloses any iPhone, stretches to hold small items, and lets users peek at the display through the textile.
- Two versions are offered: a short strap model in eight colors (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black) and a long strap model in three colors (sapphire, cinnamon, black).
- Pricing is set at $149.95 for the short strap and $229.95 for the long strap, with the piece positioned as a fashion accessory rather than a protective case.
- Sales begin Friday, November 14, on Apple’s online store in the U.S., U.K., France, Greater China, Italy, Japan, Singapore, and South Korea, and at ten flagship Apple Stores including SoHo (New York), Regent Street (London), and Ginza (Tokyo).
- Crafted in Japan through a Miyake Design Studio–Apple Design Studio collaboration, the release draws media comparisons to Apple’s iPod Socks and has prompted questions about utility versus price; Apple’s stated launch date is November 14 despite at least one report listing November 24.