Overview
- Apple confirms two versions — short strap and long strap — priced at $149.95 and $229.95 respectively.
- The ribbed, stretchable 3D‑knit fits any iPhone and small essentials while letting users peek at the display without removing the device.
- Sales start Friday via Apple’s online store in select regions including the U.S., U.K., France, Italy, Greater China, Japan, Singapore and South Korea.
- In‑person availability is restricted to ten flagship Apple Stores worldwide, including SoHo in New York, Regent Street in London and Ginza in Tokyo.
- Early reaction on social platforms has been largely critical of the price and practicality even as coverage notes the Miyake link to Steve Jobs’ turtlenecks.