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Apple and Issey Miyake Debut Limited-Edition iPhone Pocket, On Sale Nov. 14

The Japan-crafted, 3D-knitted pouch arrives as a fashion-first carry option with limited availability.

Overview

  • The ribbed open structure fully encloses an iPhone yet stretches to let users glance at the display without removing the device.
  • Two strap lengths are offered, with eight color options for the short version and three for the long version.
  • U.S. prices are $149.95 for the short strap and $229.95 for the long strap, with sales beginning November 14.
  • Online sales span the U.S., U.K., France, Greater China, Italy, Japan, Singapore and South Korea, with in-person availability limited to ten flagship stores including Apple SoHo in New York and Regent Street in London.
  • Crafted in Japan through collaboration between Miyake Design Studio and Apple’s Design Studio, the release invites comparisons to the iPod Socks and spotlights its premium pricing.