Overview
- The iPhone Pocket goes on sale November 14 online and at a small set of flagship Apple Stores in the U.S., U.K., France, Greater China, Italy, Japan, Singapore, and South Korea.
- Crafted in Japan with a ribbed, open 3D-knit, the pouch fully encloses any iPhone, expands to hold small items, and lets users peek at the display when stretched.
- Two versions are offered: a short strap model in eight colors (including lemon, pink, peacock, and black) and a long strap in three colors (sapphire, cinnamon, black).
- U.S. pricing is $149.95 for the short strap and $229.95 for the long strap, with in-person displays limited to ten named Apple flagship locations worldwide such as SoHo in New York and Regent Street in London.
- Apple highlights a close design collaboration with ISSEY MIYAKE’s studio, while online reaction has been vigorous, with memes comparing the pouch to a pricey ‘sock.’