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Apple and Amazon Navigate Tariff Pressures as Costs and Uncertainty Mount

Both tech giants beat earnings estimates but warn of significant challenges from U.S. trade policies and shifting supply chains.

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A trader works on the floor of the New York Stock Exchange on Friday, May 2, 2025.
Stocks gained on Friday and the S&P looked set to post its longest winning streak since 2004.

Overview

  • Apple reported $95.4 billion in Q2 revenue, with a $900 million tariff cost forecast and declining China sales, prompting a shift in U.S.-bound production to India and Vietnam.
  • Amazon posted $155.7 billion in Q1 net sales, with AWS growing 17% to $29.3 billion at a record 11.8% margin, but highlighted unpredictability from trade policies.
  • Apple's Services segment grew 12% to $26.7 billion, but fell slightly short of analyst expectations, while legal challenges threaten its App Store revenue model.
  • Amazon CEO Andy Jassy noted potential consumer behavior shifts akin to the pandemic era, with the company prioritizing affordability to counter tariff-driven cost pressures.
  • Both companies saw stock declines despite exceeding earnings expectations, reflecting investor concerns over macroeconomic and geopolitical headwinds.