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Apple Advances Wearables Strategy With Smart Glasses Chips and Camera-Integrated Devices

The company targets 2026-2027 for mass production of custom chips for smart glasses and camera-equipped AirPods and Watches, while spotlighting Vision Pro's memory features in a Mother's Day ad.

A stylish person wearing a pair of black Wayfarer Ray-Ban smart glasses in front of a green background
View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo
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Overview

  • Apple is developing custom low-power chips for smart glasses designed to compete with Meta's Ray-Ban devices, aiming for mass production by late 2026 or 2027.
  • The smart glasses will feature cameras, microphones, and integrated AI for tasks like environment scanning, object description, and spatial video recording.
  • Camera-equipped versions of AirPods and Apple Watches, powered by chips codenamed 'Glennie' and 'Nevis,' are also in development for potential release around 2027.
  • The cameras in these wearables will primarily support on-device AI features rather than traditional photo or video capture.
  • Apple released a Mother's Day-themed Vision Pro ad highlighting its spatial video capabilities for memory preservation, featuring parents Sam and Khulan.