Overview

• Apple is developing two Vision Pro variants: a lightweight, cost-effective model for consumers and a tethered version designed for enterprise applications requiring low latency.
• The tethered headset will connect to Macs and is intended for professional use cases such as surgical imaging and flight simulation.
• Commercial struggles of the original Vision Pro, due to its $3,500 price tag and bulky design, prompted this strategic pivot.
• Leadership restructuring includes dissolving the Vision Products Group, with teams now integrated across Apple's broader hardware and software divisions.
• CEO Tim Cook has made the development of true AR glasses a top priority, aiming to outpace competitors like Meta in delivering industry-leading innovations.