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Apple Advances AI Negotiations with OpenAI and Google for iOS 18

The company explores dual partnerships to enhance iPhone's AI capabilities, with privacy-focused features expected to run on-device.

The head of the online Apple Store is one of multiple executives leaving the company.
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Apple is said to be seeking partners to power a chatbot-like feature akin to OpenAI’s ChatGPT
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Overview

  • Apple is in active negotiations with OpenAI and Google to incorporate their AI technologies into iOS 18, potentially utilizing OpenAI's LLM for a chatbot feature.
  • Apple's strategy includes integrating AI features that run on-device, enhancing privacy and reducing reliance on cloud processing.
  • The tech giant has not yet finalized its AI partnerships, keeping options open for using technologies from Google, OpenAI, or other providers.
  • Apple aims to leverage AI to regain competitive edge in the smartphone market, particularly against Google and Microsoft.
  • Upcoming AI announcements are expected at Apple's WWDC 2024, with significant focus on privacy and integration of AI into iOS devices.