Apple Adopts RCS Messaging in iOS 18

The new protocol aims to improve cross-platform communication but retains the green bubble distinction for Android users.

Apple's integration of RCS in iOS 18 enhances messaging with higher-quality media and read receipts.
The move addresses long-standing issues with SMS, improving communication between iPhone and Android users.
Despite adopting RCS, Apple will continue to differentiate Android messages with green bubbles.
Pressure from European regulators under the Digital Markets Act influenced Apple's decision.
The change marks a significant step towards interoperability in global messaging services.