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Apple Adds Silicone Rings to MagSafe Stands After iPhone 17 Demo Marks

The change follows Apple's finding that store display marks were removable residue from worn MagSafe stands.

Overview

  • Updated MagSafe stands with a soft silicone buffer ring have appeared on Apple Store tables, first documented by Consomac in France, with the wider rollout not yet confirmed.
  • Apple maintains the visible circles on some iPhone 17 series and iPhone Air demo units were material transfer rather than scratches, and says the residue can be cleaned off.
  • Retail teams have been told to swap heavily worn MagSafe pads and step up cleaning of display phones, with some reports noting new solutions designed to lift residue safely.
  • Apple says the issue stems from heavy, repetitive demo use in stores and has not shown up in typical customer use at home.
  • The company also addressed concerns about light scuffing around the iPhone 17 Pro camera plateau edges, describing that wear as normal for anodized surfaces over time.