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3d ago

Apple Adds Opt-Out Toggle After Wallet App F1 Movie Ads Draw Backlash

A new 'Offers & Promotions' toggle in the iOS 26 beta lets users disable unsolicited Wallet notifications following the F1 movie promotion backlash.

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Overview

  • On June 24, Apple sent a Wallet app push notification offering a $10 discount on two or more F1: The Movie tickets via Fandango, surprising many iPhone users.
  • Recipients criticized the use of a financial app for unsolicited advertising and likened it to Apple’s 2014 U2 album distribution controversy.
  • Apple’s guidelines specify that marketing push notifications require explicit user opt-in and an in-app opt-out, which was absent in current iOS releases.
  • The iOS 26 beta introduces an 'Offers & Promotions' toggle in Wallet settings, giving users control over future promotional notifications.
  • The Brad Pitt-starring F1 movie is a key part of Apple TV+’s content strategy and has received strong early feedback ahead of its theatrical debut.