Overview
- Apple expanded App Store Connect to 11 more languages, bringing support to 50, and developers can submit localized names, descriptions, and screenshots with their next update.
- The additions cover Bangla, Gujarati, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, and Urdu, plus Slovenian.
- App Store Connect, the portal developers use to manage App Store listings, now also offers localized App Store badges for use in ads and on the web.
- Apple says localizing listings helps people find apps in their language and can raise downloads in diverse markets like India.
- Coverage links the move to Apple’s push in India, with Bloomberg reporting about a quarter of iPhones now built there.