Overview

• Apple recorded its highest-ever quarterly smartphone shipments in India during Q1 2025, achieving 29% year-on-year growth.
• The company led the Indian smartphone market in value with a 26% share, surpassing Samsung for the top position.
• India's overall smartphone shipments declined by 7% year-on-year, driven by high inventory levels and fewer new product launches.
• The ultra-premium segment (devices priced above Rs 45,000) grew by 15% year-on-year, reflecting increased consumer demand for high-end smartphones.
• Offline retail channels accounted for 65% of smartphone sales, while emerging brands like Nothing saw rapid growth, with a 156% year-on-year increase in shipments.