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Apple Accelerates Vision Pro Production for February Launch

The tech giant prepares for its most complex product launch yet, with extensive staff training and store preparations underway.

  • Apple is ramping up production of the Vision Pro mixed-reality headset, aiming for a launch by February.
  • Production is running at full speed at facilities in China, with the goal for customer-bound units to be ready by the end of January.
  • The Vision Pro marks Apple's first new product category since it began selling smartwatches in 2015, and the company is focused on making a good first impression.
  • Apple is sending at least two staffers from each of its retail outlets to its headquarters next month for training on how to market and sell the product.
  • The Vision Pro is complex to manufacture and has a hefty price tag, which may limit its initial availability and consumer reach.
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