Apple Accelerates Vision Pro Production for February Launch
The tech giant prepares for its most complex product launch yet, with extensive staff training and store preparations underway.
- Apple is ramping up production of the Vision Pro mixed-reality headset, aiming for a launch by February.
- Production is running at full speed at facilities in China, with the goal for customer-bound units to be ready by the end of January.
- The Vision Pro marks Apple's first new product category since it began selling smartwatches in 2015, and the company is focused on making a good first impression.
- Apple is sending at least two staffers from each of its retail outlets to its headquarters next month for training on how to market and sell the product.
- The Vision Pro is complex to manufacture and has a hefty price tag, which may limit its initial availability and consumer reach.