Overview
- Bloomberg’s Mark Gurman reported Sunday that Apple will speed a multi‑year program to renovate existing stores and slow the pace of opening many new locations.
- The company plans to remove many large video walls and replace that space with all‑wood Genius Bars featuring two counter heights, behind‑counter storage drawers and product posters.
- Apple will carve the Avenue sides of stores into two 10‑foot wooden bays, one with secure drawers and a handoff table for online pickups and the other fitted for Today at Apple sessions with a display, instructor table and seating.
- Renovations will also update back‑of‑house areas and staff rooms and enforce stricter pre‑opening routines, including standing meetings and tighter rules for devices and drinks.
- Apple has piloted these elements in a handful of international stores and plans a broader rollout over the next several years, a change that could alter daily customer service, pickup speed and how stores host classes.