Apple Abandons Decade-Long Electric Vehicle Project
The tech giant shifts focus to generative AI after facing numerous challenges in developing a self-driving car.
- After a decade of development, Apple has abandoned its electric vehicle project, codenamed Titan, shifting focus to generative AI.
- The project, which aimed to create a self-driving electric vehicle, faced numerous challenges, including leadership disputes and technological hurdles.
- Apple considered using Siri as the vehicle's steering mechanism and even discussed acquiring Tesla at one point.
- The project's termination reflects the difficulty of developing autonomous driving technology, a challenge even for industry leaders.
- Apple plans to apply lessons learned from the project to its generative AI efforts, despite concerns that generative AI may be a fleeting trend.