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Apple Abandons Decade-Long Electric Vehicle Project

The tech giant shifts focus to generative AI after facing numerous challenges in developing a self-driving car.

  • After a decade of development, Apple has abandoned its electric vehicle project, codenamed Titan, shifting focus to generative AI.
  • The project, which aimed to create a self-driving electric vehicle, faced numerous challenges, including leadership disputes and technological hurdles.
  • Apple considered using Siri as the vehicle's steering mechanism and even discussed acquiring Tesla at one point.
  • The project's termination reflects the difficulty of developing autonomous driving technology, a challenge even for industry leaders.
  • Apple plans to apply lessons learned from the project to its generative AI efforts, despite concerns that generative AI may be a fleeting trend.
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