Overview

• Apple’s annual fraud analysis shows its App Store blocked $2 billion in fraudulent transactions in 2024 and more than $9 billion over the past five years.
• In 2024, Apple terminated over 146,000 developer accounts, rejected 139,000 developer enrollments, blocked 711 million customer account creations and deactivated 129 million risky accounts.
• The App Review team vetted 7.7 million submissions last year, rejecting 1.9 million for security, reliability or privacy shortcomings and removing apps for hidden code, bait-and-switch tactics or other deceptive practices.
• To preserve discovery integrity, Apple removed 143 million fake ratings and reviews, stripped thousands of apps from charts and search results, detected over 10,000 pirate-store apps and halted 4.6 million unauthorized install attempts.
• The report follows a U.S. court order requiring Apple to permit external billing links for developers, which Apple says is vital to maintaining fraud protections.