Overview

• The U.S. App Store facilitated $406 billion in developer billings and sales in 2024, nearly triple the $142 billion recorded in 2019.
• U.S. developer earnings more than doubled over five years, with small developers’ revenues rising 76 percent between 2021 and 2024.
• Physical goods and services drove $277 billion of 2024 sales while in-app advertising contributed $75 billion and digital goods accounted for $53 billion.
• Apple updated its U.S. App Store policy to allow external payment links without fees under a recent contempt ruling that it is appealing.
• The App Store’s review process blocked over $9 billion in fraudulent transactions and rejected 1.9 million app submissions in 2024 to uphold security and user-experience standards.