Overview

• Business Today reported that Mukhija earns around ₹2.5 lakh per day from brand deals and reality show appearances and values her empire at ₹41 crore, charging up to ₹6 lakh for a reel and ₹2 lakh for a story.
• The IIT alumnus behind the viral X post contrasted years of intense academic sacrifice with Mukhija’s swift earnings, reigniting debates over social media success versus traditional merit.
• On her Instagram story, Mukhija dismissed the ₹41 crore figure as “galat hai bhai” and later reiterated her refutation in a Bollywood Bubble interview.
• In the Bollywood Bubble interview, she said no brand is paying the rates reported, revealed she earns far less than claimed and noted that her outfits are rented.
• The exchange has reignited scrutiny of financial transparency in the growing influencer economy, with netizens debating evolving definitions of merit and success.