Overview

• Routine sorority recruitment and dance clips from TikTok were stripped of context and reposted on X with incendiary captions alleging they would “trigger” liberals.
• Aggregator accounts such as Calico Cut Pants and Big Chungus leveraged X’s creator revenue-sharing scheme and Premium badges to earn money from each reposted video.
• Conservative influencers including Charlie Kirk amplified the framed clips to audiences of millions, driving engagement without evidence of genuine outrage.
• Investigations by journalists and fact-checkers found virtually no liberal backlash across social media, undermining the narrative of seething leftist anger.
• Media analysts say the episode highlights how platform-driven incentives can manufacture faux culture-war flashpoints purely for clicks and monetizable engagement.