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Apib Condemns Huck Over Viral 'Clean Your Culture' Clip From Xingu Visit

Indigenous leaders frame technology as integral to identity.

Overview

  • The resurfaced behind-the-scenes video from an August visit to the Kuikuro in the Xingu shows Luciano Huck telling participants to hide phones and remove modern clothing, including the phrase “limpa a cultura de vocês”.
  • Apib issued a statement expressing deep indignation and affirmed that owning a cell phone does not make someone less Indigenous, emphasizing that identity rests on ancestry, territory, memory and struggle.
  • Kleber Karipuna of Apib said the remarks reflect a romanticized and distorted stereotype that denies Indigenous access to technology and modern life.
  • COIAB also criticized the instruction, stating that Indigenous cultures do not need to be “cleaned” and should not be reduced to staged images for public consumption.
  • Huck said the request was a direction-of-art decision during filming and cited decades of engagement with Indigenous communities, while Terra reported no response from TV Globo’s press office.