Overview
- Summer 2026 surveys show about one third of German adults say they like Aperol Spritz, with 37% of women and 30% of men reporting a preference.
- Campari Group, which bought Aperol in 2003, made the Spritz a central part of its global marketing and pushed the drink into retail and hospitality channels.
- The Spritz spread from Veneto to Germany through holiday travel in the mid-2000s and reached broad retail and gastronomy penetration around 2010.
- Pop-culture markers such as the 2023 song 'Aperol im Glas' and Vincent Gross’s 2024 party song reinforced the drink’s mainstream status and visibility.
- The rise of Aperol has practical effects for consumers and the market: venues sell more Spritz year-round, imitators and alcohol-free versions have appeared, and some drinkers report switching from beer to the cocktail.