Overview

• Openings of kitchen-equipped apartment hotels are accelerating across Japan.
• These self-contained units suit families and friend groups on longer trips and draw strong interest from overseas visitors.
• New players from construction and property development are moving into the segment.
• The format typically omits shared facilities such as restaurants, allowing projects on narrow plots and other constrained sites.
• Redevelopment of small to mid-size office properties into apartment hotels is emerging as a key growth driver.