Overview

• Aonic completed its largest acquisition to date, purchasing Prime Insights for a total value in excess of $250 million.
• The combined platform is set to span more than 50 million consumers across 12 owned brands with approximately $300 million in annual revenue.
• Benjamin Ritzka remains CEO of Prime Insights and has become one of Aonic’s largest shareholders after reinvesting a significant portion of the proceeds.
• Prime Insights, founded in 2022, specializes in programmatic sampling via proprietary reward-based survey panels and employs about 120 people across 17 countries.
• Prime Insights will work closely with Aonic’s Exmox and Mega Fortuna to boost engagement for gaming clients and improve data quality for consumer insights, with Oberon Securities, DLA Piper, and EY advising on the deal.