Overview

• Mittal likened AI-driven content to daily staples, warning that audiences are “overdosing on AI-generated ‘wisdom’ like roti-sabzi.”
• He cautioned that excessive scrolling is forging “thumb warriors” — overstimulated, under-inspired users succumbing to algorithmic entrenchment.
• He cited his 7-year-old daughter’s shift from Peppa Pig to a “vortex of glitchy animation and algorithmic chaos” as a stark example of screen addiction.
• Mittal highlighted that India leapfrogged traditional media evolution by diving straight into short-form video platforms, intensifying attention capture.
• Stakeholders have joined a digital wake-up call to reassess screen habits and their impact on attention, creativity and social development.