Overview
- After visiting with his family, the Shaadi.com founder compared a ₹2 lakh Kashmir vacation to a ₹10 lakh Switzerland trip and shared photos from the Valley.
- He said he declined offered security and described Kashmir as safe, urging people to visit to deny terrorists the outcome of fear.
- He praised what he called "world-class" infrastructure and posted claims about rapid economic growth and a surge in tourism to 2.5 crore in 2024.
- Coverage notes the April 22 attack in Pahalgam severely disrupted tourism, which he referenced while highlighting local resilience and hospitality.
- He told followers he was not paid to promote the region, as reactions ranged from encouragement for domestic travel to questions about costs and safety.