Overview
- Anthropic pledged that Claude will remain ad-free, saying users will not see sponsored links and responses will not be influenced by advertisers.
- The company launched Super Bowl spots with the tagline “Ads are coming to AI. But not to Claude,” framing ads in chats as inappropriate for personal, open-ended conversations.
- OpenAI began testing clearly labeled banner ads for free users and ChatGPT Go in the U.S., and CEO Sam Altman called Anthropic’s ads “clearly dishonest,” stressing ads will not enter the chat text.
- Both firms released new models on the same day: Anthropic’s Claude Opus 4.6 touts longer, more reliable sessions with gains in coding and finance plus teased 1 million‑token context, while OpenAI’s GPT‑5.3‑Codex targets faster, leaner code generation with a new desktop app.
- Privacy advocates warn ad-supported chatbots could drive more data collection and erode trust, as Anthropic emphasizes enterprise contracts and paid subscriptions and OpenAI frames advertising as a path to broad free access.