Overview
- Anthropic said Claude will remain free of advertising, with no sponsored links near chats and no responses influenced by third‑party product placements.
- The pledge is promoted through a national Super Bowl campaign featuring a 30‑second in‑game ad and a longer pregame spot with the tagline, “Ads are coming to AI. But not to Claude.”
- OpenAI previously announced U.S. tests of ads for free users and the Go tier of ChatGPT, saying promotions will be clearly labeled, appear at the bottom of responses, and not affect answers.
- Anthropic emphasized that it will fund Claude through enterprise contracts and paid subscriptions and said any future change to the policy would be explained transparently.
- Policy experts warned that conversational ads could blur lines between paid and organic content, and OpenAI CEO Sam Altman criticized Anthropic’s commercials on X as an inaccurate portrayal of ChatGPT’s approach.