Overview
- Anthropic said Claude will not display sponsored links or allow responses to be influenced by advertisers.
- The company released a Super Bowl campaign with a 30‑second in‑game spot and a 60‑second pregame ad using the tagline, "Ads are coming to AI. But not to Claude."
- OpenAI recently began U.S. ad trials for ChatGPT’s free and Go tiers with clearly labeled placements separated from answers.
- Anthropic argued that advertising could bias recommendations and create engagement incentives that conflict with being genuinely helpful.
- The company affirmed a business model centered on paid subscriptions and enterprise contracts, while noting it could revisit the ad stance with transparency.