Overview

• On August 1, Hopkins donned the $48 SKIMS collagen-thread facial strap in an Instagram video, quipping “Gracias, Kim. No dudes en venir a cenar” and replicating his improvised mouth-sucking sound from The Silence of the Lambs.
• The post has generated over 552,000 likes and widespread acclaim, illustrating the viral potential when A-list actors engage with consumer products.
• SKIMS markets the strap as a “nighttime routine essential” with velcro closures, ear and hair openings, and targeted jaw compression to sculpt the face.
• The facial strap sold out rapidly upon launch, leaving customers on a waitlist for the cult-like beauty accessory.
• Hopkins’s unscripted 1991 mouth-sucking noise, which earned him an Oscar, adds a layer of film-history nostalgia to the modern marketing moment.