Overview

• Skims introduced its Seamless Sculpt Face Wrap, a skin-colored elastic head wrap marketed to tighten the neck and jaw zones
• Comparisons to Hannibal Lecter’s mask led Anthony Hopkins to post an Instagram parody, greeting “Hallo Kim” and inviting her to dinner
• The humorous clip amassed almost 20 million views within 24 hours and earned praise for Hopkins’s playful take on his iconic role
• Kim Kardashian reshared the video in her Instagram Story with the caption “Ich schreie!!!” to celebrate the unexpected publicity
• Buoyed by the viral exchange, the Face Wrap sold out across Skims platforms within days of its launch