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18h ago

Anthony Hopkins Channels Hannibal Lecter to Propel SKIMS Face Wrap to Sell-Out Status

The viral Instagram endorsement has driven SKIMS’s first facial shapewear to sell out within days, creating a growing waitlist that highlights the brand’s move into beauty.

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Overview

  • Anthony Hopkins channeled his Hannibal Lecter character in a July 31 Instagram video endorsing SKIMS’s Seamless Sculpt Face Wrap and cheekily invited Kim Kardashian to dinner.
  • The clip has amassed over 11 million views and earned praise from celebrities including Gwyneth Paltrow, with Kardashian resharing it as “I’M SCREAMING!!!!!”
  • Launched on July 29 at $48, the Seamless Sculpt Face Wrap sold out on the SKIMS website within days, prompting a waitlist for restock notifications.
  • SKIMS is leveraging the viral moment to underscore its expansion into facial shapewear and broader beauty offerings.
  • The collaboration exemplifies the power of nostalgic celebrity endorsements and social-media-driven marketing to drive rapid consumer engagement.