Overview

• On July 31, Hopkins shared an Instagram video wearing the $48 Seamless Sculpt Face Wrap while imitating Hannibal Lecter’s chilling voice and mannerisms.
• He tagged Kardashian with the caption “Thank you, Kim. Don’t be afraid to come over for dinner,” referencing his Silence of the Lambs character.
• Kim Kardashian reshared the video to her Instagram story with “I’m screaming!!!!,” amplifying its reach across social platforms.
• SKIMS’ first facial shapewear launched July 29 and quickly sold out online, prompting a restock waitlist on the brand’s website.
• Celebrities such as Gwyneth Paltrow praised the stunt as “genius,” fueling memes, high-profile reactions and ongoing social media conversation.