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Anthony Hopkins Channels Hannibal Lecter in SKIMS Face Wrap Endorsement

His playful video drove demand beyond SKIMS’s stock, prompting a waitlist for the sold-out face wrap.

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Overview

  • In an Instagram video on July 31, Hopkins tested the $48 Seamless Sculpt Face Wrap while adopting Hannibal Lecter’s voice and mannerisms
  • He quipped that the mask made him feel “10 years younger” and invited Kim Kardashian to dinner in a nod to his character’s famous line
  • The wrap uses SKIMS’s signature sculpting fabric with collagen yarns for ultra-soft jaw support and Velcro closures for easy wear
  • Hopkins’s cheeky endorsement quickly went viral, drawing fan reactions and coverage from People, TMZ and Page Six
  • SKIMS’s website now lists the face wrap as sold out with a waitlist open and Kardashian has yet to reply publicly