Overview
- Crystal Care Collection announced the TV presenter as its public-facing ambassador on January 7.
- Turner will visit homes, meet residents and staff, and take part in campaigns highlighting care standards and community.
- The operator provides residential, dementia and respite care on an all-inclusive fee model.
- Example sites include Rownhams Manor in Southampton and Middleshaw Hills in Clitheroe, with additional locations in Bexhill and Hastings.
- Turner emphasized the importance of quality care and community, while managing director Liz Walker said her values align with the group’s ethos.