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Anta to Buy 29.06% of Puma From Artémis for €1.5 Billion

Anta says the cash-funded minority deal awaits regulatory approvals through 2026.

Overview

  • Anta agreed to acquire the 29.06% stake in Puma SE from the Pinault family’s investment vehicle, Groupe Artémis, for €1.5 billion.
  • The purchase will make Anta Puma’s largest shareholder once the transaction closes, subject to regulatory and customary conditions.
  • Anta plans to seek a representative on Puma’s supervisory board and pledges to respect the German company’s independent governance.
  • The company states it has no current plan to launch a takeover offer for Puma and positions the investment within its multi-brand globalization strategy.
  • Anta highlights product and regional complementarities with Puma and notes the deal is fully funded from internal cash reserves with completion targeted by end-2026.